Archive for the 'Branding' Category

Which came first, the chicken or the egg?

Wednesday, April 30th, 2008

Following the trend of kicking off a campaign with a new, funky website McDonald’s has decided to tackle the age-old questions, “What came first, the chicken or the egg?” to support their new Southern Style Chicken Biscuit - for breakfast. But there is a twist! And I mean that quite literally- visitors actually can upload […]

Earth Day Special: Would you like paper or paper?

Tuesday, April 22nd, 2008

As of today, Earth Day, Whole Foods will no longer use/offer/buy plastic bags, instead they will offer recycled paper orĀ  better yet, your own cloth bags. Considering it takes something like 1,000 years for a plastic bag to fully decompose in a landfill and Whole Foods is the nature loving “tree-hugger” type grocer - this […]

Feasting in Las Vegas…

Tuesday, February 19th, 2008

So I’m in Las Vegas right now for a seminar. Known for having a wide selection of gambling dining options, I’m always on the lookout for what’s new. I was recently handed an elegantly designed menu. It had beautiful photography, well-written copy and one of the dishes “Chilled Black Olive Spaghetti Salad,” really caught my […]