Archive for the 'Advertising' Category

Which came first, the chicken or the egg?

Wednesday, April 30th, 2008

Following the trend of kicking off a campaign with a new, funky website McDonald’s has decided to tackle the age-old questions, “What came first, the chicken or the egg?” to support their new Southern Style Chicken Biscuit - for breakfast. But there is a twist! And I mean that quite literally- visitors actually can upload […]

Willy Wonka Inspired Ad…

Friday, February 22nd, 2008

Check out this fun article from The Wall Street Journal. Using the same type of technology that gave us the melt-in-your-mouth breath strips, now advertisers can incorporate yet another sense into their ads - TASTE!
Marketers Salivate Over Lickable Ads
Magazines Try Out A Tasty Strategy; Overcoming the ‘Ick’
By SUZANNE VRANICA February 13, 2008; Page B3
Madison Avenue […]