Check out this fun article from The Wall Street Journal. Using the same type of technology that gave us the melt-in-your-mouth breath strips, now advertisers can incorporate yet another sense into their ads - TASTE!

Marketers Salivate Over Lickable Ads

Magazines Try Out A Tasty Strategy; Overcoming the ‘Ick’

By SUZANNE VRANICA February 13, 2008; Page B3

Madison Avenue thinks a tasty approach will give new life to Welch’s grape juice.

Welch’s is taking out full-page print ads in People magazine this month that give readers a chance to sample its grape juice by licking the ad. The front of the advertisement shows a huge bottle of the juice, while the back has a strip that peels up and off, with text that reads: “For a TASTY fact, remove & LICK.” (Read full article)

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