So I’m in Las Vegas right now for a seminar. Known for having a wide selection of gambling dining options, I’m always on the lookout for what’s new. I was recently handed an elegantly designed menu. It had beautiful photography, well-written copy and one of the dishes “Chilled Black Olive Spaghetti Salad,” really caught my attention. Listen to this description: Spaghetti tossed with a Black Olive Tapenade, topped with Olives, Capers, Basil Leaves with Earthbound Farm Romaine Hearts and a Parmesan Tuille.

Can you guess where I was?

No, I wasn’t at any 4-star restaurant at the Wynn, or Caesar’s Palace. Good guess, though. No, believe it or not, I was sitting by the window, in my coach seat #36A, on Delta flight 905.

As of November 2007, Delta has partnered with award winning Chef Todd English to give coach a little more class. Never having flown on Delta before, I’m used to the American Airlines “snack-packs” that seem more like a vending machine malfunction than a balanced meal. So I admit, I was impressed. I mean, even the lettuce was branded!

If you’re wondering how it tasted, I can’t tell ya. I don’t know. I didn’t actually order anything because I ate before boarding, thinking my odds of finding something good were better on the ground. But now I know. And on my return flight I just might enjoy the Smoked Gouda cheese plate or maybe the Cheddar, Apple and Turkey Croissant or the Grilled Mediterranean Shrimp Salad…

Branding airline food? It’s a good idea.

This entry was posted on Tuesday, February 19th, 2008 at 11:20 am and is filed under Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.