Welcome to Website Wednesday!
Hello fellow foodies! Check out our new blog Feast! Here to provide you with interesting food related tidbits, things we’re working on here at North Star, and other delicious odds and ends. Every Wednesday I (aka “kc“) plan on providing a mini review of a food related website. Now, if you know me, you realize how hard it was for me to not immediately go to dietcoke.com and start salivating. I admit I am an addict. I currently have a half-full can on my desk and 4 (yes, 4!) empties waiting for the recycle bin. I think my only cure would be checking into Diet Coke rehab and, as far as I know, that doesn’t exist yet (thank God!) But where was I? Website reviews, right - I thought it would be a better idea to share one that I’m particularly proud of right now - ticgums.com. The team at North Star recently launched this site for ingredient supplier and client, TIC Gums. We were given the task of creating a visually appealing and better functioning website. And I think we accomplished that mission. Check out the results!
Before…
After!
TA-DA! As you can see, the layout and appearance of the site has changed a great deal. The cleaner design allows for visitors to find exactly what they need quickly and easily. And if they don’t know, the search box in the center of the page is inviting and very easy to use. You’ll also notice that key elements of TIC Gums’ brand, like the green colors, Gum Guru Mascot, and photography were all incorporated into the new site. But the changes don’t stop there; beyond the appearance, TIC Gums’ new site has undergone a functional makeover as well…
Here are just a few of the upgrades:
- Search: A more robust search function was added. Beyond searching just product information, chef-tested recipe formulations are now included in the search results along with content from the website itself.
- Products: The site now clearly promotes TIC Gums’ extensive product lines with product links directly on the homepage that provide further information.
- Applications: Many times visitors to the site might not know which TIC Gums’ product they really need. To make it easier to find the right product, we’ve added an “Application Search” to the homepage. Using the drop-down menus, users can easily pick which application (from bakery to beverages and beyond) and then find a list of TIC Gums’ product solutions.
- Chefs: TIC Gums has devoted a separate online store for this emerging market. Now, when restaurant chefs visit the homepage, an icon directs them to the store where they can then order products.
- CRM Integration: Now information collected from the website flows directly into TIC Gums’ new CRM system making it faster and easier for TIC Gums’ inside sales to process sample requests and respond to customer questions.
Success! And as I always say - where there is success, there needs to be CAKE!
